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    The Non-Secretarial Secretary: What You Need to Know About the Company Secretary

    The “Company Secretary” is not your run-of-the-mill office secretary. In other words, it is not a clerical position. Instead this position is high level, good paying, professional, and may just get you the status you have always hoped you would attain in your career. The Company Secretary is a position that can be found in public corporations and this position often works hand-in-hand with the corporation’s Board and other high ranking executives, like the Chief Executive Officer (CEO). Prior to doing my own research, I had not understood what this position entailed and the qualifications that are required to be a successful candidate for this position. The following is a summary of the position and likely duties one is expected to perform and what type of training one needs to be a potential candidate for this exciting profession.

    As mentioned, this position is high ranking and high level. A good candidate will be strategic and capable of administering and overseeing a public corporation. Does this sound like a CEO? Well, in some ways they are very similar but this position should be the go-between for the CEO and the Board of Directors. A highly qualified candidate should understand local, state, and federal regulations that the corporation must follow. And this position must ensure that the corporation is in compliance with these regulations. That alone could touch all aspects of a corporation depending on its structure. This person must also balance the needs of the corporation against the demands of a sometimes political Board. Above all, this position must shoulder the total administration of the corporation in concert with many employees, clients, and Board members.

    In order for one to be a successful candidate, you must have a suite of educational and job experience in your toolbox. The Corporate Secretary will have a degree in business, economics, public administration, or a closely related field. Given the expected duties that one will be in charge of, work experience is a must. Positions held in public corporations at an associate or higher level will give you the necessary training you need and will pepper your resume with all the right things.

    Overall, this position is integral and important to many public corporations and could be an exciting career path for the right person; a person that is driven to do the right thing and ensure success. My entire perception has changed and has even led to some interesting conversations amongst friends and colleagues as to how this position could benefit various parts of our lives and careers.

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    Franchise Lead Generation How to Generate Franchise Leads With Online Lead Generation Techniques


    Making full use of the internet as a promotional tool is now a must for any business wanting to succeed. With hundreds of millions of potential customers available to you at the click of a mouse, having a strong franchise lead generation campaign is necessary if you want to stay ahead of the competition and have the highest ROI possible. There are several ways that you can improve your online marketing campaigns. First, you can hire a franchise marketing agency to handle your lead generation. This is an often-used method, as a franchise marketing company has the knowledge and experience to design everything that you need to have a successful lead generation campaign. In addition to this, a franchise marketing agency will be able to determine where to get quality leads. Quality leads are customers that pay for your goods and services, so it is vital that you target these men and women in order to ensure that you meet or exceed your ROI goals. If you don’t decide to take advantage of all of the benefits a franchise marketing agency has to offer, there are a lot of things that you will need to know in order to generate leads for your business. First, you need a strong understanding of your target audience. Your target audience is the demographic of people the most likely to purchase your products or services. All of your lead generation campaigns must focus on these demographic groups in order to be successful. For example, you wouldn’t target an under-eighteen crowd who makes less than $25,000 a year if you’re trying to sell luxury real estate in a prime location. Once you know who you’re marketing to, you need to design banners, emails, and text advertisements that appeal to them. The strategic use of color, placement, and phrases is necessary in order to entice the type of people you’re looking for to visit your site. A businessman looking to purchase a new luxury car isn’t going to click on an ad using rainbow colors that lacks a professional feel to it, for example. This is where a franchise marketing agency shines. Where many businesses don’t have the experience to understand what appeals to each target demographic, a franchise marketing company specializes in this sort of intelligence, making them ideal for converting interested consumers into purchasing buyers. After you have brought customers to your site, you will also want to track who converted and who did not. This is important for getting an accurate measure of your ROI data, which in turn tells you which types of advertising campaigns have been working for your business.