If you’re using company letterhead for direct mail then adapt it to suit your needs. The company name and selling benefit should be noticeable. If you want website visitors to email you, then this email address should jump out. If you want these phones phone, and then make the phone number prominent. Use the footer to be a place to increase sales by drawing care about a trade association or quality control mark. Make legal information as small as possible.
2. Postal replies
Do you need potential customers to retort by post? Include a pre-paid envelope.
3. Long letters
Don’t be scared to write long letters (on the page). Nobody will purchase something without enough information to make a decision. Keep selling til you have run out of sales points. Every word ought to be relevant – no rambling.
4. Be friendly
Address your letter into a known person whenever possible because it implies that you care who they may be. Second best would be to address them by their job or interest, eg. ‘Dear Dog Owner’. The worst salutation is ‘Dear Sir/Madam’.
Sign off within a friendly way. Instead of a secretary signing the letter for your benefit, sign it yourself. Include your Christian name and also a friendly title. ‘Customer Services Manager’ says that a company likes you its customers.
5. Powerful headlines
At the top of the letter write a headline that communicates this product’s main benefit. It provides each potential customer reasons to read on. Keep it clear and – think communication not clever word play.
6. Powerful openings
Grab you’s attention. Study magazine articles and newspapers. How do they it? What works? Use your research. Here is a listing of letter openers to obtain started: http://www.procopytips.com/sales-letter-openers
Subheadings make letters digestible. Each subheading should sell the merchandise.
8. Ask for what you wish
Don’t beat around the bush. If you wish your reader to purchase soaps then inform them so. If you want the crooks to take out to sign up, ask the crooks to sign up (to make it a piece of cake). Ask right away – don’t get out until the core of the letter.
9. Talk benefits
Know the gap between benefits and features. Instead of saying ‘the X65 lawnmower incorporates a barrel of sixty rotating blades’ say ‘the X65 lawnmower develops a proper lawn within weeks’. Decide which is an essential benefit and hang up that first. All the other benefits follow.
10. Make it personal
Address the various readers as if you were sitting beside them. Make it about them and never you. Every time you are writing ‘we’ try to change it to ‘you’.
11. Emphasise important points
Emphasise important words by making use of bold or underline, but try not to overdo it or perhaps the power is lost. Indent to emphasise key paragraphs.
12. Make sure the letter flows
Guide your reader gently derived from one of point to another. Sentences must be linked (‘what’s more… ‘, ‘but… ) and ideas ought to be set out in logical order.
13. Entice the various readers to act
Your letter must end using a ‘call to action’. Now you’ve (hopefully!) sold people make it easy for these phones act. Don’t allow it to become complicated through providing lots of alternatives which entail decisions. Give a bonus too: ‘reply by 20th August and you’ll receive a free watch’.
14. Provide reassurance
Make sure the various readers knows they cannot lose. For instance, say you’ll not take payment until the product or service has been dispatched or that they can won’t be charged for two months.
15. Use a PS
When you get a letter do the eyes go directly to the PS? So do you’s. There must be a new ‘just remembered’ benefit here to seal the sale.
16. Make it a parcel
You do not have to send directions on its own. A creative package probably will generate a larger response rate. You could include a sample within your product or maybe a promotional item that will be a constant reminder of the company eg. a drink coaster or perhaps a pen.
17. Include a reply device
Pre-paid postcards with tick boxes make life easy for potential clients. If you can print their name and address for the kids, all of the better. Reassure people who a salesman won’t call and they are under no obligation to purchase.
18. Include an endorsement
Comments from satisfied customers greatly assist as do survey statistics: ‘85% of the customers manipulate us for upwards of 2 years’. Always be truthful. Never be lured to lie – to accomplish this cheats your visitors and undermines your reputation.
19. Involve the various readers
Ask rhetorical questions: ‘What do you do if… ? Write questions that customers might ask and respond to them: ‘How much does it cost?’ Provide an demonstration of a company or individual that reaped the benefits within your product: ‘When James & Son bought our product they halved their production costs in a very week’.
20. Overcome objections
Make a listing of all the possible reasons your customer will often have not to obtain. Decide how you’d answer these objections and place them inside your letter. For example: ‘I can not afford it now’ may be solved having an easy payment schedule. If you think individuals will want to compare relates to other providers then offer a comparison chart.