As a marketing tool promotional products are not a new phenomenon. For decades millions of businesses across the world have used some form of promotional ‘showpiece’ to enhance the impact of their direct marketing campaigns with varying degrees of success. Perhaps you have too? But the point many of these businesses are missing is that the act of including a ‘showpiece’ with their direct marketing efforts is not an instant guarantee of success. Infact choose the wrong ‘showpiece’ and it could have a severely negative effect on the impact of the direct marketing campaign. After all how many times have you thrown away that branded pen, keyring, stubbie holder or mouse mat you didn’t really want? I’ve certainly have done it more times than I can remember. So what can your business do to maximise the impact of your direct marketing campaigns? The answer, I believe, can be drawn from that old adage ‘the way to man’s heart is through his stomach’. Or more specifically in business terms ‘the way to a customer’s attention is through their sweet tooth’. So what makes Promotional Confectionery so effective as a marketing tool? Well for a start everyone loves chocolates or lollies, or at least knows a colleague, friend or loved one with a sweet tooth. So the act of receiving a letter or a giveaway that contains a nice selection of chocolates or lollies with it is sure to be well received. Also Promotional Confectionery really does get you NOTICED. After all if you received 20 letters and flyers on your desk when the mail arrives which one will grab your attention? The 19 items that don’t have a promotional bag of chocolates or lollies attached to it or the one that does? If you can see the potential for your business of using chocolates and lollies as a promotional tool, then the 5 top ways to attract new clients with confectionery, that I have outlined below, is sure to be of interest. 5. Promo Bags An excellent option for a giveaway at conferences, exhibitions or street promotions, Promo Bags are an extremely cost effective way of promotiong your brand. The beauty about these Promo Bags, which consist of clear cellophane bags that are sealed for extra freshness and branded with your corporate sticker, is that you can put any amount of product in the bag – the standard is 50 grams although some clients have put up to 250 grams in them. Bright colourful Lollies or Jelly Bellys look especially good in them, but I would not recommend putting chocolates. 4. Promo Noodle Boxes If you are wanting to specifically use chocolate to spice up your marketing campaign then Promotional Noodle Boxes are the go for you. Not only do these boxes look great, especially when dressed with your corporate sticker or business card and complimentary coloured ribbon, but also they serve as a mini advevrtising board as the box can often sit on your potential client’s desk for a sustained period of time. One client of our proudly phoned me one day to let me know that his number one customer now uses the branded noodle box with his company sticker as a holder on her desk for paper clips. Therefore several times a day the number one customer looks at the box and thinks of my client. Needless to say he was very pleased. Once again you can place any product in the noodle box, although chocolate tends to be more popular and the products are placed into a cellophane bag which is tied to maintain freshness. 3. Corporate Confectionery Gifts Especially popular at Christmas, as an ‘Employee of the Month’ gift, or as a thank you to a client after the completion of a major product, Corporate Confectionery Gifts can involve more of an initial outlay, but does provide arguably the biggest impact. The only option where it is probably better to ‘go big’, a hamper or gift box full of chocolate bars and premium confectionery products is something which is guarateed to get you noticed. Everyone likes to receive a gift. It makes them feel special. Which of course is how any business should make their customers feel. 2. Corporate Branded Confectionery Again at the higher end cost wise but definitely worth the extra expense corporate branded chocolate bars or lolly bags are a brilliant way to promote your company at an event, conference or exhibition. Not only does the branding on the packaging really stand out but confectionery is much easier to giveaway at an event, conference or exhibition than other promotional products. It is important to be mindful of the quality of the confectionery item used, as horrid tasting chocolates and lollies will definitely not make you popular! But if you get it right then the lasting taste you will leave both on your potential client’s palate and their consciousness will hold your company in good stead. When designing the packaging don’t miss the opportunity to insert a ‘call to action’ or ‘promo code’ to increase the chances of the potential customer contacting you. 1. Lucky Dips The most popular choice of promotional confectionery item for events, street giveaways and general promotions Lucky Dips are essentially Promo Bags that are wrapped in colourful tissue paper. The air of anticipation and mystery it creates can cause a real buzz and because of the extra wrapping you can easily add a business card or comp slip to the package, which in turn allows you to convey even more about your company to the recipient.

Have you heard of Qivana and are asking yourself what is Qivana? What should you know before you join Qivana? Would an intelligent person even think about joining Qivana? You may already be involved in Qivana or you maybe you are shopping around for an MLM company to join. It is wise to be cautious because, let’s face it, MLM’s or Network Marketing companies in general have not always lived up to their claims. Each one is different, but there are three criteria that you should judge each one on. The things you must learn about before joining Qivana or any other MLM. are the leaders of the company, the products, and the compensation plan. Only by doing this can you make an informed, intelligent decision. Professional leadership by qualifed corporate officers is a must. The company must offer products that are unique in the market place and they must have proven value. The compensation plan must be one that will allow new business owners to start making money quickly.

Following is a brief summary of the leadership, the products and the compensation plan of Qivana.

#1 The Leadership in Qivana

Qivana’s management team reads like a who’s who of industry veterans and boasts over 70 years of combined experience. The executives are Derek Hall (Cheif Executive Officer), Craig Johanson (Chief Marketing Officer), Devin Glazier (Chief Financial Officer), Justin Banner (Chief Strategy Officer), and Rodney James (Chief Sales Officer). The experience leaders have held executive positions in such companies as Nature’s Way, XanGo, Tahitian Noni International, McKesson Drug Corporation, Botanicals International, Unigen, NuSkin and more. This diversified background makes them keenly aware of what it takes to launch, grow, and manage a top-tier network marketing company.

The first criteria of strong, professional and experienced leadership is meet by Qivana.

#2 The Products

There are three flagship products in the Qivana Qore System. The purpose of these three natural nutritional products is to stabilize, vitalize, and optimize.

Qivana offers the Qore Probiotic to stabilize the body. Research shows that probiotics promote healthy digestion and nutrient absorpiton, strengthen the immune defenses and inhibit the adhesion and invasion of pathogenic bacteria onto intestinal cells.

The next product in Qivana system is the Qore Essentials to vitalize the body. It is a proprietary blend of herbs which includes the Crown Herb, Chinese skullcap, and white Korean ginseng. According to Dr. Marcuc Laux, the Chairman of the Scientific Advisory Board, these herbs have an extensively documented history and have had their effectiveness validated in well over 1000 recent scientific papers to support healthy cardiovascular function, to increase energy and protect against stress, to help maintain healthy cholesterol levels within a normal range and to support healthy liver, immune and cellular functions.

The third product is the Qivana Qore Detox, the optimizer. Research has shown that In order to optimize the body’s performance, it’s necessary to routinely rid it of heavy metals. Qivana Qore Detox contains Puratox, an exclusive, scientifically validated blend of natural ingredients that can rid your blood, cells, and tissues of heavy metals, free radicals,and toxins without depleting essential minerals.

Qivana offers three powerful scientifically validated products whose benefits complement each other and work synergistically to promote health and wellness. The second test of a viable company is meet since Qivana’s Qore system is unique and therefore they would most likely offer a proven value over time

#3 Qivana – The Compensation Plan

Based on a binary hybrid, Qivana’s compensation plan does indeed offer new and existing business owners several way to become profitable quickly. There are 6 ways to produce income in Qivana. These six ways are Retail Commisions, Quickstart Bonus, Builder Bonus, Silver2 Bonus, Team Commissions, and the Executive Matching Bonus.

Since Qivana offers numerous ways for new IBO’s to quickly become profitable, it meets the third and last criteria.

To answer the original question, “Would an intelligent person join Qivana?”, I feel I have proven that the answer is yes. I would like to stress in closing that anyone who is considering joining or starting a new business should do his or her due diligence so that they can make an intelligent, informed decision.