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    Increase Sales With Direct Mail Letters

    If you’re using company letterhead for direct mail then adapt it to suit your needs. The company name and selling benefit should be noticeable. If you want website visitors to email you, then this email address should jump out. If you want these phones phone, and then make the phone number prominent. Use the footer to be a place to increase sales by drawing care about a trade association or quality control mark. Make legal information as small as possible.

    2. Postal replies

    Do you need potential customers to retort by post? Include a pre-paid envelope.

    3. Long letters

    Don’t be scared to write long letters (on the page). Nobody will purchase something without enough information to make a decision. Keep selling til you have run out of sales points. Every word ought to be relevant – no rambling.

    4. Be friendly

    Address your letter into a known person whenever possible because it implies that you care who they may be. Second best would be to address them by their job or interest, eg. ‘Dear Dog Owner’. The worst salutation is ‘Dear Sir/Madam’.

    Sign off within a friendly way. Instead of a secretary signing the letter for your benefit, sign it yourself. Include your Christian name and also a friendly title. ‘Customer Services Manager’ says that a company likes you its customers.

    5. Powerful headlines

    At the top of the letter write a headline that communicates this product’s main benefit. It provides each potential customer reasons to read on. Keep it clear and – think communication not clever word play.

    6. Powerful openings

    Grab you’s attention. Study magazine articles and newspapers. How do they it? What works? Use your research. Here is a listing of letter openers to obtain started: http://www.procopytips.com/sales-letter-openers

    7. Subheadings

    Subheadings make letters digestible. Each subheading should sell the merchandise.

    8. Ask for what you wish

    Don’t beat around the bush. If you wish your reader to purchase soaps then inform them so. If you want the crooks to take out to sign up, ask the crooks to sign up (to make it a piece of cake). Ask right away – don’t get out until the core of the letter.

    9. Talk benefits

    Know the gap between benefits and features. Instead of saying ‘the X65 lawnmower incorporates a barrel of sixty rotating blades’ say ‘the X65 lawnmower develops a proper lawn within weeks’. Decide which is an essential benefit and hang up that first. All the other benefits follow.

    10. Make it personal

    Address the various readers as if you were sitting beside them. Make it about them and never you. Every time you are writing ‘we’ try to change it to ‘you’.

    11. Emphasise important points

    Emphasise important words by making use of bold or underline, but try not to overdo it or perhaps the power is lost. Indent to emphasise key paragraphs.

    12. Make sure the letter flows

    Guide your reader gently derived from one of point to another. Sentences must be linked (‘what’s more… ‘, ‘but… ) and ideas ought to be set out in logical order.

    13. Entice the various readers to act

    Your letter must end using a ‘call to action’. Now you’ve (hopefully!) sold people make it easy for these phones act. Don’t allow it to become complicated through providing lots of alternatives which entail decisions. Give a bonus too: ‘reply by 20th August and you’ll receive a free watch’.

    14. Provide reassurance

    Make sure the various readers knows they cannot lose. For instance, say you’ll not take payment until the product or service has been dispatched or that they can won’t be charged for two months.

    15. Use a PS

    When you get a letter do the eyes go directly to the PS? So do you’s. There must be a new ‘just remembered’ benefit here to seal the sale.

    16. Make it a parcel

    You do not have to send directions on its own. A creative package probably will generate a larger response rate. You could include a sample within your product or maybe a promotional item that will be a constant reminder of the company eg. a drink coaster or perhaps a pen.

    17. Include a reply device

    Pre-paid postcards with tick boxes make life easy for potential clients. If you can print their name and address for the kids, all of the better. Reassure people who a salesman won’t call and they are under no obligation to purchase.

    18. Include an endorsement

    Comments from satisfied customers greatly assist as do survey statistics: ‘85% of the customers manipulate us for upwards of 2 years’. Always be truthful. Never be lured to lie – to accomplish this cheats your visitors and undermines your reputation.

    19. Involve the various readers

    Ask rhetorical questions: ‘What do you do if… ? Write questions that customers might ask and respond to them: ‘How much does it cost?’ Provide an demonstration of a company or individual that reaped the benefits within your product: ‘When James & Son bought our product they halved their production costs in a very week’.

    20. Overcome objections

    Make a listing of all the possible reasons your customer will often have not to obtain. Decide how you’d answer these objections and place them inside your letter. For example: ‘I can not afford it now’ may be solved having an easy payment schedule. If you think individuals will want to compare relates to other providers then offer a comparison chart.

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    Machine for Rice Mills

    Rice is a crucial part of our food palate and diet. It is often a staple food, grown widely within our agriculture-based country. The farmers grow it available as paddy crop, and that is an inedible product by itself. Once harvested, paddy has got to undergo delay premature ejaculation pills and de-husking procedures to arrive at its white known form that any of us eat. These procedures together are the ‘milling of rice’. It generally involves systems of pre-cleaning, dehusking, paddy separation, whitening or polishing, sorting, mixing, mist polishing and weighing steps. Technology has enabled the development of very advanced machines within this sector currently that could very ably undertake these procedures.

    The Satake and The Buhler machines are 2 of the most sought-after rice milling machinery with varied backgrounds and sound work-histories. Production of saleable rice by using an industrial level is hard without one these or some other available machines sticking with the same functionalities. Here, we shall try and analyze each one these to demarcate the higher quality one:

    SATAKE MILLING MACHINE: It is usually a Japan-based company that commenced business in 1890. They were in charge of making Japan’s first power-driven rice milling machine. It entered the Indian market scenario in 1996. They are basically famous in making genuine sturdy rice mill machinery set-ups with long-term values. Their overall handling and polishing from the grain can be another positive on their own side.

    BUHLER MILLING MACHINE: Buhler is really a German-based company, a country without much rice production itself. But, the Company has slowly worked its approach to the top using extensive research and development. It began its services in India in 1992. The Buhler’s are often linked with better cleaning and de-husking process and are also more automated. They have also further delved to the concepts of fortification of rice while using ‘NutriRice’ process.

    Both treadmills have their own groups of positives and negatives. They are both good machines. The decision as to that is better for a corporation should also depend upon the perspectives and priorities on the set-up owners. Apart from that, the output offered by them shall also count on the input paddy and also the quality from the training given to the Human Resources handling treadmills. It has been noted enough time and again that the better worker reveals better work on the same machine. Thus, you may well choose any these machines with many experienced pairs of hands.

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    Food Business Consultant

    The term, food business consultant, itself reveals too much information online. Basically, oahu is the industry that can offer with all the knowledge, guidance and assistance needed by the people inside their businesses that involve food, including hotels, restaurants, schools, and cafeterias, or other place in which the food is served to individuals.

    The main purpose of those belonging to the particular company is to serve their clientele in order to cancel out the problems that occur within their food business. Also, not merely at the time of the situation, nevertheless the consultants might be approached when someone is going to start his/her new company related to food, they could seek the advice of your food business consultants. As they possess the proper and required knowledge, they are able to assist to solve just about any problem in a cost-effective way.

    Two parties, the consultants and client (who’s in need), are going to complete the process. A specific time is determined in advance having a specific try and achieve and accordingly the fees is charged.

    Career approach to become “Food business consultant”

    Foodservice Consultants Society International (FCSI) is usually a worldwide industry association that promotes professionalism in foodservice and hospitality consulting.The eligible candidate must remove the two exams for being professional people in the Foodservice Consultants Society International (FCSI).

    Various steps involved in the task of to become food business consultant:

    — Degree

    One must attain a bachelor’s degree in food science, food industry management, hospitality or any field relevant to food industry, so that you can pursue much like the career. One can get the amount online as much organizations provide you with the online courses likewise.

    — Gain experience

    In order for being a professional an affiliate the FCSI, anyone must have no less than three years of experience inside foodservice industry. Capable consultants can gain the experiences by working at various levels within the variety of work environments, including, school cafeterias, hospitals, restaurants, takeaway food establishments, etc.

    — The position of your employee of an food business consultant firm

    An individual must work her or his way up inside the professional hierarchy of food industry consultants and seek employment using a food industry consulting firm. At the initial level, the worker may operate in any of the job in connection with food that’s available at the firm and will strive for opportunities for being a project manager inside later course.

    — An Associate Member of the FCSI

    Before the topmost level, there are a variety of executive levels for someone to clear. Executive or associate levels are majorly referred to as the learning and the trainee levels, the place that the capable person learns everything so as to attain the more expensive position in his/her field. An FCSI associate member, a year as project manager, qualifies being a senior associate person in the FCSI.

    — Professional Member of FCSI

    After completing the above mentined steps, somebody is eligible for being a professional person in the FCSI. Individuals who succeed for being the professional members are further eligible to provide people that are searching for the help of the qualified food industry consultants.

    Furthermore, someone can even open his very own consultancy to make available assistance to the clients making money.

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    Proposal Consulting

    When considering entering the Federal market you’ll want planned how you will prepare your competing strategy. Many large businesses that have previously been Government contractors understand how to make a good investment in order to further improve their winning chances. However, this is simply not the case with many small businesses, especially socio-economically disadvantaged ones. Understanding the significance of in-depth knowledge required by how government contracts work, and just how they want your proposals for being, is of particular importance.

    You may think templates and internet based tips will let you outline your proposal, and merely answer the questions on the RFP received. Well, that may sound good initially, just make sure start reading the solicitation and find out how requirements, terms, conditions and contract policies are presented – there are yourself in a awkward position. At this point, you’re too far gone to seek professional assistance. Obviously, proposal solution and content planning should start before the writing.

    Management Consulting has grown to be common on the globe of business now. People understand the significance of having their work managed properly to avoid different complications. Every business features a project manager that coordinates the ‘development’ process, assigns tasks and monitors the progress on the job. They’re there to compliment the business team on filling the gaps, circumvent pitch-falls and overcome challenges. The same goes with businesses that are pursuing a federal contract. In the moment they believe an opportunity fits their business, they talk to a professional firm that gives proposal writing and consulting services.

    What to contemplate when in doubt of services needed?
    Not everyone decides to obtain the complete package for proposal development. Some of them only engage a professional writer who’s got the skills to post the proposal. The difference between writing and consulting services is quite big. Proposal Consulting comprises a range of services beginning the identification in the contract chance to the submission with the final proposal, and after project support.

    Getting the complete service will spare you a large number of time, effort, and funds. It might sound strange for your requirements the “money saving part”, in case you see it in the different perspective, you’ll agree. Think about the time and energy you need to make an intelligence assessment, including costumer, competitive and assessment of your respective internal business capabilities.

    Finding the correct resources to offer to your proposal writer, creating customer relationships through meetings, and setting up a strategy is very time-consuming. In the other hand, your small business development management won’t hold the time to concentrate on your core activities which might even create a weak revenue (ROI).

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    Technical Consultants

    Technical consultants for rice mill plants are mainly needed to provide the consultation for setup and installment with the rice plant. They must be well experienced and trained with enhanced knowledge on rice milling technology in the latest kind. Consultants provide engineering, designing, study, and implementation with the process of setup. They will be the Rice mill engineers and designers that supply comprehensive solutions to the rice processing industry. Whether you might need consultation about Rice cleaning, milling, grading, rice blending, parboiling, automation or modernization then, technical consultants would be the experts inside machinery on the rice plant and have absolutely great exposure to the setup.

    Advantages of Technical Consultation:

    Consultants operate in coordination using the clients and machinery suppliers in order for the client receives the most beneficial equipment that is certainly suitable as outlined by their industry. You get an impartial information on the selection of equipment in accordance with the budget from the client.
    Consultants can suggest the top equipment suppliers for rice plant industry which might be renowned and will set up the rice plant with all the latest technology.
    Rice mill consultants suggest top notch and affordable answers to the clients for your rice milling plants.
    With advice from your technical service agency, the clients get invaluable guidance in purchasing and establishing the rice mill plant.

    If you may need perfection with an upgraded automated plant then Rice mill technical consultants are specialists inside field that infuse perfection in design and implementation. Consultants will assist clients on the beginning in the setup till the end by solutions which can be perfect with the rice industry. You could possibly get completely designed plants with first-rate equipment and machinery with consultation and supervision from consultants. With technical consultation by experts, assembling your project can be completed timely and run smoothly.

    Existing rice plants in search of modernization could possibly get their plants scrutinized and examined by experts and after that replace the earlier machines having a comprehensively automated plant which provides better quality and number of rice processed. You will get cost-effective solutions for your machinery at low investment, you’ll receive higher returns. The manpower used will even reduce a mechanical machine require lesser employees plus the setup is going to be energy-efficient too. Technical consultants’ team is immensely informed about the techniques and technology used from the rice mill plant and you will easily really benefit from selecting high-quality equipment to the plant up-gradation or setup.

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    Bad Decision

    Things will go wrong without the proper team in position

    I recently read a write-up that was wanting to explain the purchase price overrun felt by a hospital throughout the launch with their new EMR. The article was sure what caused the overrun but did not communicate why the choice was made that made the cause.

    In many hospitals, emotions can run high fueled by attitudes of potential to deal with change. The pressures and stress linked to go-live is usually a challenge to deal with; however, allowing those forces to affect decision-making can offer lasting adverse financial effects. When all planning, budget, constraints, and sound judgment that should be applied are set aside, you may almost always expect the worse. It may seem like appeasement will be the right activity to relieve the load, however it may not be the great thing. Sticking to here is the plan, and staying in the budget should invariably be the guiding ingredient that drives decisions regardless if the pressure is excellent.

    It’s unfortunate, however, many decisions depend on problems that would possibly not exist in any way but are only perceived determined by excessive negativity. Having an experienced team set up that can help make decisions according to fact is vital.

    Negotiating Skills Do Pay Off!

    When doing logistics, treat it like it is a personal money

    Getting one of the better hotels within the city to provide you with the lowest rate with great concessions is extremely good. In this agreement, the resort managed the flight itineraries and provided transportation back and forth the airport. They supplied one large conference room for orientation after which surprised us from the contract having a complimentary welcome reception for 120 guests with heavy hors-d’oeuvres. Provided two fifty-six seat luxury buses and a lot of shuttles to move consultants for the training facility and back. They also opted for use their shuttles to look at those consultants that worked within two miles of hotel to figure and back on a daily basis. Everything mentioned was inside the price with the rooms $105.09 with tax. Note, this took a massive burden from the consulting firm, and also the savings were passed on on the hospital.

    When a hospital hires a consulting firm, that consulting company should you want to all effort to economize, not spend some money. Creating a positive cost variance (CV) indicates the consulting firm is certainly on your team. Negotiating for the greatest price is good, but having the most value for the cheapest price is better.

    Consultants Saved the Day!

    Good consultants can indicate the difference between success and failure

    I sat in a auditorium craigs list three hundred consultants if the speaker invited on the podium the senior implementation project manager. “Dr. So and So has overseen the EMR implementation of nineteen plus hospitals please provide him a round of applause.” Wow, nineteen projects that’s impressive. However, it turned into a challenging project in lots of areas but mainly with significant workflow issues.

    Although it’s confusing why this occurs, it can be clear the leadership was outside of touch. Seeking someone with excellent qualifications might be attractive for almost any hospital, but having someone with all the insight that may eliminate issues before they exist is priceless. I am not sure why this project manager couldn’t know this.

    Fortunate for anyone the consultants came using the experience and knowledge required to handle these kind of issues. Jumping into action and according to past experiences they began the operation of educating the workers and leadership on which works. This go-live could have never survived with no tremendous efforts with the consultant.

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    Direct Mail Still Effective?

    I’m often asked “Which is best, marketing with email or direct mail marketing?” While email is definitely a effective medium for communicating and selling customers – in the prospective of prospecting (finding NEW customers) – I feel direct mail is a bit more effective, and here’s 7 explanations why:

    HIGHER RESPONSE. When searching for “new” customers, comprehensives research proves regular mail will generate more clients than email. A recent study because of the DMA (Direct Marketing Association) shows direct mail being 10 to 30 times more efficient than email.

    HIGHER DELIVERY RATE. A good subsciber lists is typically 95% deliverable. On the other hand, most of subscriber list being advertised employ a delivery rate of below 50%. Also, because of the constant onslaught by spammers, the ISPs (Gmail, Yahoo, AOL, etc) start to block unsolicited emails… and for that reason some are predicting the demise of email “prospecting.” Fantastic offer, fantastic creative, fantastic list… pretty much everything is irrelevant should the ISPs don’t deliver. With regular mail — your offer gets delivered!

    HIGHER OPEN RATE. With most of email “prospecting” campaigns, 95+ percent of the emails are certainly not even opened. The email recipient will either delete or transfer on the SPAM box… without even peeking with the email… your brand. On the other hand, mailbox is a tangible item that typically captures a peek. The receiver would possibly not read every word, however your company name/brand will gain additional awareness with snail mail than with email.

    MORE PROSPECTS. Accurate — quality emails are very hard to come by — since most people usually do not opt-in for third party offers. For this reason, virtually all subscriber list are missing almost all of the target. Typically an excellent mail list offers 80% more prospects.

    LONG SHELF LIFE. The shelf-life of your email offer is measured in seconds, while a proposal via regular mail can linger over a coffee table for the days.

    LESS COMPETITION. More than ever customers are bombarded with digital offers which they don’t want. Email is actually the cluttered option, while direct mail represents the uncluttered option. With send your offer won’t get lost in avalanche of competitive offers.

    SAFETY. This one is usually a biggie! With the growing threat of identity fraud, viruses, and SPAM, individuals are becoming more and more hesitant in answering and adjusting on-line offers… even legitimate interesting offers. Regular mail remains safe and secure… an individual can visit any site on his/her own time schedule and while not having to click very dangerous links.

    So, for “prospecting” and also putting offers before qualified buyers (BUYERS that need to find your product or service) which will help grow your business quickly… “old fashion” mail is a lot more effective than email! Email “prospecting” is losing its power. Direct mail alternatively has never really lost its power and is particularly in fact gaining strength. This is the very debate that even a few of the biggest Internet names (Google, Facebook, Microsoft to mention just a few) are major direct mail users themselves. Bottom line – businesses that use regular mail will achieve a competitive edge within the competitors that skip mail.

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    Hiring A Copywriter Could Be Costing You

    Would you call your good decision maker? I know I am, but I know many folks who aren’t and it’s really costing them dearly!

    Get this. Recently, an extremely close friend of mine was job hunting throughout London.

    After countless interviews, he was offered two amazing job offers. I’m talking six-figure salary, paid vacations, type of pension, everyone!

    The thing was, he only had 72 hours to decide…

    My friend is most likely one of the most indecisive people you’ll be able to meet.

    He was simply can not decide which offer to settle for.

    Now, you couldn’t increase the risk for next much of this story up!

    On the afternoon he had to settle on, fate kindly made a decision to step in and provides him a hardcore, jaw breaking begin working the teeth!

    What happened? All of a sudden, his extended fiancé chose to pack up and then leave him. He was devastated.

    He couldn’t think of anything else and forgot to share with his potential new employers of his decision. Meaning that they gave the jobs along with other people.

    No girlfriend, no job… all as a result of inability to come to a decision.

    What does any one of this relate to you?

    Look, should you be seriously considering employing a copywriter, you need to understand this essential thing…

    There certainly are a whole load much more of business owners who need top notch copywriters than you will discover copywriters!

    Hiring a copywriter is dead easy…

    But working with a results getting Copywriter is often a whole different story.

    Supply is bound my friend.

    My point are these claims…

    Business owners who come across first-rate copywriters, but don’t pull the trigger and hire them given that they can’t decide who to pick, anticipating something best of all to come along, are falling behind their competitors with an alarmingly fast rate and losing out on a ton of cash and new company!

    Here’s what are the results…

    Any copywriter worth their salt WILL have a waiting listing of clients. And the longer waiting to decide and hire him, the longer you must wait for him to craft a fantastic bit of copy for you personally.

    And while you are waiting (and this also happens over and over), you’ll likely be flushing your marketing budget to waste promoting old copy that only doesn’t work anymore.

    Good copywriters are worth how much in gold! Their sales messages make the big bucks and skyrocket your bottom-line.

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    Your Brand Ambassadors

    Has someone thought to ask how to GET Customers?

    Has some one thought to ask WHY your existing clients are not showing enough desire for your business?

    If that you are that someone, then for certain this article is about to help you. Retaining the ‘attention’ of one’s existing customers may be the KEY for virtually every business enterprise to achieve success, no matter their size, particularly the world of internet.

    Many people, who will be into business, automagically will have the chance have the specifics of the customers vacationing in us – as their name, email & contact numbers. What are you doing together?

    All you should do is – inside an organized way, create your database!

    Then required as a new kid in the street is – the length of time will it choose to use build this sort of database. Indeed, the masters with the trade spend a lot of their amount of time in growing their existing customer details, when they make all efforts to maintain adding a new as well. This is an activity which ought to be given importance, time, patience and done religiously, at first, if you’re starting new.

    Now, do understand that, unless one spends their time looking after their existing client base, then all that they would do &/or “invested” will go down the drain, before they can realize so. In this digital era, customer database will be the KEY for fulfillment.

    If one happens to speak to individuals who have mastered this art, creation foremost powerful secret they share is “DATABASE” – of existing audience.

    But for your reason best know to almighty, many in the people who will be now realizing that Internet could be the source of business and started venturing into virtual marketing don’t understand this FACT and wind up making One Major Error.

    What is Major Error?

    Newbie’s into internet marketing are so busy making their sale of product/services thus to their customers, focused much on making few pennies here & there, without realizing how they are managing People & fundamental essentials creatures With Feelings, that can be a powerful & impactful ambassadors of yours.

    This selling approach (that’s needed, undoubtedly), definitely will work from the short-term. May be you possibly can even reap good initial income, but eventually will suffer them for competition, since you’ve gotten not only didn’t arrest their ‘attention’, but still did not build the type of attention, interest, confidence and trust that is required. These are the same people, who once taken notice of you, eventually will eradicate responding. Once this takes place, you’ll be left with no choice but to place all your time and cash is ‘generating’ New Customers, as you might be losing existing one consistently.

    If the first is bit sensible, be aware of the trick from the trade, beyond doubt trust me, they could have much more worthwhile activities, instead of spending all their time and hard-earned money constantly on generating new database.

    In any organization, we keep getting customers. When one gets, it’s suggested never to go full-scale to only sell, because if you happen to be constantly getting in touch with people with emails in connection with sales, you will forfeit more people than you continue. Many indulge and also have failed on this approach and, by any chance if this type of has been any ones technique of doing business, beyond doubt they need to stop it here & now. This specific methodology continues to be tried out by many marketers for too much time now and, trusts me, it is simply not working anymore. There is awareness and the ones these days just do not like.

    The secret’s – These people on your own list will probably be your greatest type of promotion…

    Yes, since that you are the master of your company, it’s possible to tell people how great you might be or you can tell them that of a wonderful product you happen to be selling etc. Share your prospects success story along with other customers likewise. Let there be considered a value inside your content. They may or might not believe you, they can or might not buy from you. But if someone totally unconnected to you personally gives you the thumbs up… that is this kind of powerful thing.

  • Uncategorized

    Most Dangerous Number In Business

    Recently I experienced a client who found me in desperate need for more business.

    Here’s the story plot…

    He have been in the construction business for just a short time, 2 yrs to be exact. And during that point he got on a flying start.

    He was inundated that has a constant flow on the job from the only client he previously. He stood a predictable stream of revenue and never were required to worry about being out at work…

    That was until his client thought we would retire and drive off in the sunset.

    In the blink of your eye my client was out at work and his income run out.

    What’s worse is that he previously zero knowledge in order to market his business effectively.

    That’s when he located me and asked about to put things right… (which I did certainly).

    What performs this have to do with you?

    If you are business owner and you’re simply only depending upon one freelance copywriter, you are making a massive mistake.

    Here’s the way goes.

    Any decent freelance copywriter should have more than a few clients on his books and can almost always be busy masterminding their next winner.

    You see, creating copy takes a tremendous amount of time and research. And in order for many people copywriters and keep our clients happy and craft copy that generates a bushel of greenbacks, we have to give each of our attention to one project at any given time.

    And when the time comes so that you can call on the copywriter to whip up a victor (because you’re in demand of a payday flow surge etc)…

    You’ll ought to wait!

    Meaning you could be losing out on much needed business.

    Listen, the business enterprise is moving for a 100 miles per hour and you must constantly be moving and maintaining your competition. Only having one copywriter in your books will severely handicap you.

    The time WILL come if you urgently need your copywriter to bash out a success.

    You ought to seriously consider having no less than two top drawer copywriters on your own books you can call upon without notice.

    This way you might never have that will put anything on hold as a consequence of someone else’s work schedule and also you’ll KNOW that your copywriter will probably get to work on making a blockbuster section of copy in your case almost immediately.